Video Trends in 2022

Video as a tool to promote and market your services and products is only going to get bigger
(and more important) in 2022.

How can your business keep up, and stand out, in 2022?

Facebook and Instagram both have live video features and have had so for several years. These allow you to broadcast directly to your audience, straight from your phone to your follower’s devices.

Selecting the best time and the best content is still so important. Those apps will notify your followers of you going live, so a plan of what you want to showcase is still so important. Taking the time to plan out your live video, just as you would with any produced video, is a must.

The big question is about maintaining video quality – background noise, presentation and accuracy of the content has to be at the forefront as the live video needs to provide a great user experience.

Live video is ideal for behind the scenes access, personalising the content for your followers. It will be raw video straight to your followers. As a call to action, live video of events can generate massive FOMO.

From live broadcasting to longer form video, 2022 is about diversifying to suit your audiences different needs. Longer form video has had a renaissance in the last few years. Hosted on YouTube or the like or on your website, vlogs (video + blogs) allows you to promote your greatest asset: knowledge of a product or service.

It is an ideal space to humanise your brand, showcasing expert knowledge straight to your target audience.

In a world dominated by social media, involving your audience or followers in content can keep your brand looking and feeling fresh. Video filmed by your users about a product or service creates an opportunity to share authentic voices and unique visuals. User generated content does stand out from purposely produced video, allowing your brand to diversify video content.

The use of user generated content for something like an event or series of events is a perfect match; collecting all the video or images tagged by guests and producing a clip can enhance how a brand engages with followers.