Change is inevitable when it comes to Video Marketing

How businesses have adapted over time

It’s undeniable that video marketing has evolved dramatically. In the 1970s, the average adult would see anywhere from 500 to 1600 print advertisements in a single day.

When we look at the minimum of 500 advertisements a day, that’s roughly 20 per hour. Most of these advertisements were more traditional forms of advertising – newspapers, magazines and billboards.

Flash forward to the present time, and it’s estimated that you will see between 6,000 to 10,000 advertisements daily. Around 80 per cent of those will be in the form of video.

In a saturated market, how can your business stand out by using video marketing?

Keeping up with changing times

We can all agree that technology changes so rapidly, that at times, it can feel stressful to try and keep up with it.

For businesses, marketing today is almost unrecognisable compared to 40 years ago. Influenced by the dramatic evolutions in technology, and the resulting changes in consumer behaviour, marketing is often cited as being in a business owner’s top three concerns.

That’s where we step in to help. Video advertising can be one of your greatest tools, if used correctly of course.

How video marketing can help your business stand out

Short, sweet and effective videography

In a world where our time is short, and our attention spans are shorter, all it takes is 3-5 seconds to capture the attention of the right audience.

The magic of videography means you can have an idea that you hand to us one week, and a live video in your hands the next. Looking to take your videography to the next level? Get in touch with us today!

Flexible and fun

One of the greatest advantages of using video advertising is the flexibility of being able to control the length of the video, the type of content in the video, and how you spread your message. It’s all up to you!

Your team is your greatest asset to help obtain and keep the attention of your target audience. It’s as important as ever to capture the personality of your business, and the people behind it.

The potential of using video marketing as your primary marketing tool is endless, and so too is empowering your team to embrace content.

Interested in finding out how we can help your video marketing cut through the thousands of pieces your audience experiences? Get in touch with us today!