Video trends in 2024
There’s no shortage of video trends to watch in 2024, so it’s clear video is here to stay on social platforms.
The dynamic nature of video has the power to captivate, educate, and entertain audiences like no other medium.
As the digital landscape continues to evolve and video content remains at the forefront of online engagement, now’s the time to ensure your business has a video marketing plan for the year.
Luckily for you we have explored the emerging video trends that we’re expecting to shape the digital realm in 2024 below!
Be on the lookout for these video trends
To-camera shots of people
When it comes to video content, there's been a noticeable shift in audience preferences toward a more personal touch – a desire to see faces and connect with individuals rather than just static product or action shots.
For the real estate industry, this video trend underscores the importance of incorporating a human element into property presentations. It's not merely about showcasing a house; it's about introducing the people behind the process. As agents, incorporating personal narratives, testimonials, and moments of genuine interaction within real estate videos can create a more relatable and engaging experience for potential buyers.
At Straightline Media, we have years of experience working with leading real estate agencies and agents to produce real estate videos that are impactful and successful in your property marketing campaign.
Short-form videos
The rise of short-form videos on platforms like TikTok and Instagram Reels continues to dominate the social media landscape and it looks like they’re sticking around.
Audiences are drawn to bite-sized content that is easy to consume and share. Marketers are leveraging this trend by creating engaging and entertaining short videos to connect with their target audience effectively.
Studies from 2015 found that the human attention span has dropped to eight seconds, less than that of a goldfish. Without focusing on our declining attention span, this means businesses need to adapt sooner rather than later to this trend – after all, short-form videos receive 2.5 times more engagement than long-form videos.
More showing, less telling
With our shrinking attention spans comes more showing and less telling – meaning, people are becoming more likely to watch a video without sound. According to a blog by WordStream, in 2017, 85 per cent of Facebook videos were watched without sound and this video trend is well and truly back.
Think detailed videos with fewer voiceovers and more captions. The addition of captions also enhances accessibility, accommodating a broader audience, including those with hearing impairments or those who prefer to consume content in noise-sensitive environments.
For a real estate video, an agent might do one to-camera shot and list the key elements of a property, which then allows our team to showcase the best parts in the video.
Immersive or interactive video
Video content is becoming more interactive and immersive than ever before. Viewers are no longer passive observers; they want to be part of the experience.
Augmented Reality (AR) and Virtual Reality (VR) are gaining traction, providing users with immersive storytelling and interactive elements. Brands are using AR to allow customers to virtually try products before purchasing, while VR is creating new dimensions for gaming, education, and virtual events.
For videographers, the immersive video trend has become a game-changer, particularly in the realm of real estate. Embracing immersive video through fisheye lenses for example, allows our team to transport potential homebuyers into a lifelike experience, making them feel as though they are physically present within the property.
Let us do the hard work for you
In the fast-paced digital landscape of 2024, video content remains a vital tool for communication, storytelling, and engagement. It’s time to embrace the trends, innovate, and create video content that not only captures attention but leaves a lasting impact on your audience.
Don’t know where to start?
Let’s discuss your business and what we can do for you. Our solutions are designed to make it easy for you, each video we capture is customised and distinctive to align with your brand.