Change is inevitable, right?

In the 1970’s the average adult would see somewhere between 500 to 1600 advertisements in a single day…taken at 500 per day, that’s around 20 per hour, with the vast majority of the adverts being physical- print media, billboards…

Today, it is estimated that you will see between 6,000 and 10,000 advertisements DAILY. And now, around 80% will be digital and of those the vast majority will be in the form of video.

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How has your business adapted to the new reality?

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Such rapid change can seemingly feel unpredictable, bringing with it stress, and uncertainty for businesses.

For businesses, marketing is almost unrecognisable from 40 years ago. Influenced by dramatic evolutions in technology, and the resulting changes in consumer behaviour, marketing is often cited as being in a business owner’s top 3 concerns.

All of this change has added the enhanced ability of businesses to handle their own marketing. That’s where video can be your greatest marketing tool.

How video can help:

·         Time: In a time poor world, 3-5 seconds of video can be enough to grab the attention of the right people at the right time. The rapid speed of being able to produce video means you can have an idea one day and have it live the next.

·         You own it: Video is flexible- length, content, placement. You control what, when and how you spread your message.

·         It’s fun: Or it should be. Your team are your assets to help get (and keep) the attention of your target audience. More than ever, the ability to capture personality and people of your business, is literally, at your fingertips.

The potential of video as your primary marketing tool is not an unknown. So too empowering your team to embrace the content. Allowing the team to take control, really own it can make video authentic in a world of overly produced marketing campaigns.

So give us a call about how we can help your video marketing cut through the thousands of pieces of advertisements your target audience will experience today!