How to create a standout TV commercial
Whatever your business, we’re here to guide you with the best strategies to make your TV commercial (TVC) stand out from the crowd.
With the increase in small screen consumption, there has been an industry shift towards short form content. This brings about the perfect opportunity to nail an effective TV commercial in 15 to 30 seconds to appeal to a new or existing audience.
Are TV commercials still relevant in 2024?
It would be nonchalant to not acknowledge that there has been a drop in TV commercials due to the digital age. But, in 2024, when employed creatively, TV commercials can continue to be an invaluable component of a comprehensive omnichannel marketing approach.
Additionally, many people are turning to streaming TV – meaning audiences are choosing what they want to watch but are more actively engaged. This produces the benefits of delivering more relevant ads and greater advertising efficiency.
As videographers, we understand the power of combining cinematic techniques with strategic messaging to craft compelling commercials that resonate with viewers across demographics, ensuring that TV advertising continues to thrive in the ever-evolving media landscape of 2024.
What to think about when crafting an effective TV commercial
We have a few really important points to consider when crafting an ad for TV. These include:
· Make sure the story and message fit with your brand’s style so it’s easier for the audience to connect with the commercial. Think about how every element of the audio and visual align with your brand.
· Ensure the length of the TV commercial is appropriate. Your ad should be between 15 to 30 seconds long to fit the intended platform.
· Consider developing a signature theme or aspect to your ads so your customers can immediately recognise you. Jingles or a character are really popular choices for this approach.
· Don’t overcomplicate the message. Keep your message and your call to action sharp and impactful.
· Stick to your goal for the commercial. Make sure you stay true to the reason you’re creating the commercial in the first place and don’t become lost in the creative process.
· Consider the time and length you want your ad to run. Do you have a specific audience in mind? Will they be watching during this time?
Need help?
Our team of experienced videographers can help you create a standout TV commercial that will help you get noticed. We have the knowledge and expertise to produce quality work for your business to reach your targeted audience anywhere in Australia or even New Zealand.
We have worked with a range of businesses operating in a range of industries with many different stories and messages to share. Take a look at some of our work by clicking here.
Our TVC service includes:
Creative: we partner with agencies or individuals with their own ideas or alternatively our team can help drive a killer creative for your TV commercial.
Pre-production: we ensure the shooting process runs smoothly and all visuals and sound are captured in the best way.
Production: we capture and help direct the shoot and audio for the best results on screen.
Post-production: we put the wow factor to work on your video through colour grading, music and audio sweetening and making sure it is TV ready.
Tell your story. Better.
Find out how we can help your business today.