Start your video marketing now…

Start your video marketing now…

It’s an old saying, show don’t tell.

It’s fundamental to your marketing; showing your location, your people and your values.

Where to start is the hardest question.

We have three areas we like to start with:

Your Location:

It might be your showroom or your office or your worksite and it is a simple starting point: where can people find you? Showing people what they could be experiencing by visiting your location is a key element of your video marketing.

Your People:

Marketing is about making personal connections. Showcasing the skills of your people means your target audience can connect with your people. It’s humanizing, it’s creating a personal connection between customer and your people. We want people to see your video marketing and feel as if they know your team and can relate to them.

Your Values:

This one is about the environment, the atmosphere, the essence of your business. Maybe you’re a family-owned business, or an active member in your local community. How we do this is video that is emotional, featuring family members, showing the community interactions, taking potential customers behind the scenes with your team.

Combined, your location, your people and your values form a trio of connections between your target audience, your current customers and all the potential customers out there.

And the best thing?

You haven’t had to try to sell anything. Your video marketing isn’t about a product and a price. When these videos go live across your website and social media, you aren’t selling your skills, services or products, instead you are showing your location, your people and your values.