What you want to do with your video matters to Straightline Media.

Your purpose, your audience and your platforms all influence our planning and production.

There’s more to video marketing than needing to make more sales.

Early on we always want to establish with businesses the purpose, audience and platforms for their videos. We want to know what they know about their industry; we need to ask some tough questions to get the most out of the video production.

What is the purpose of the video?

Is it for branding? A new location? A new product or recruitment drive? Is it for a call to action sale or promotional event?

The purpose influences our recommendations on length, style and many of the technical elements such as dimensions and music or sound effects.

Who is the audience?

The key questions here will focus on who we intend to speak to. Do we know if the audience is already familiar with the brand, products or services? Is the video targeting a different audience to any previous marketing? Is the video a narrow focus on bringing new people to the brand?

The purpose and the audience help determine the content, such as the products featured, how they are going to be features or how we use the logo or the positioning of any written text for promoting the address, website or phone number. The purpose and audience also influence the structural and technical elements such as length and dimensions.

Where will the video be used?

This is all about the platforms. There are obvious differences between TV, social and digital media. As we plan, shoot and edit, where the video will be featured comes into play. We all know the different platforms have different purposes and audiences, so structural, content and technical elements all need to evolve. Traditional TV advertising can mean you need an advert that can be used across a long, branding campaign, while a faster paced clip for social media can compliment your longer version for the website or YouTube channel.

Getting the full picture of your purpose, audience and platforms means Straightline Media can provide a complete video production package for your business.