The ins and outs of the videography post-production process
The videography post-production process can take your footage from ‘meh’ to memorable.
Did you know that a 30 second television commercial (TVC) can have more than 1one hours’ worth of raw footage? So how do we sift through the footage and create 30 seconds of magic?
Keep reading to find out more.
Understanding the videography post-production process
The post-production stage is very detailed and includes multiple steps to get to the end result. To help the structure and overall flow of the video, the first thing we begin working on in the process is the music.
We carefully choose the music to help draw the audience to specific visual elements, such as a shot or overlayed text.
During this stage, we also do the voiceover. The voiceover and music need to be at the beginning of the process, as they are two elements that have the most influence over the tempo of the video. The video transitions and style of the clips is what enhances the audio elements.
Building the video to match your style
When it comes to the overall style of the video, we head over to your website, social media and any other marketing you have to ensure it aligns with your business.
While some businesses may not have a comprehensive style guide, by doing a little bit of research, we can get a feel of the tone, colours, font and overall style from website or social media content design.
Many animation-specific elements play a part in television commercials and social media videos. The selection of fonts (sizes, positioning) and font colours can play a vital role in the videography post-production process to highlight who you are.
Our job is to make sure your audience feels a connection to what they already know about you – and this comes through the visual elements.
When it comes to creating memorable videos for marketing, brand consistency is key.
Let’s get technical
We love the technical side of things, and that includes all elements of the final stages of post-production.
Our sound mixing occurs in conjunction with colour grading. During this step, we turn the footage from a fine or flat desaturation to a life-like clip that comes alive.
We heavily focus on how the use of colour can generate a certain mood. For example, a shot turned into black and white can represent a moody situation or a bright punchy clip can be used to target the audience.
The use of colour correction can help the clip look like a standard image, while colour grading is a more stylised clip with warmer or cooler colours, depending on the impact and effect the clip will have on your target audience.
Ready to make some videography post-production magic? Get in touch with us today to find out more!