The rise of TikTok for businesses
How you can use TikTok to leverage your services
Who would have thought TikTok for businesses would be a valuable asset to leveraging your services?
We’ve all seen TikTok videos being shared across social media platforms. You’ve more than likely seen them on the news as well. More and more newsrooms are using content from TikTok to cover anything newsworthy.
But how do you use it effectively to promote your services? Keep reading to find out our tips and tricks on how to make the most of TikTok for business.
Wait, I thought TikTok was just for creating funny videos?
Remove any pre-conceived ideas that TikTok is just for pre-teens dancing to the latest Beyonce hit. TikTok is so much more than entertainment, and if used correctly, it can be a fantastic marketing tool.
According to reports, TikTok has around 2 million active users in Australia. TikTok for businesses is on the rise, as an increasing amount of people are recognising the power that it holds for brands to engage with their audience in a completely new way.
So, how do you add TikTok to your marketing strategy?
Create content that will have your audience hooked!
Ok, you may be thinking – “anyone can make a video,” and yes, while that is true, you want content that stands out.
To achieve that, you need videography that will make your audience say ‘WOW.’ The better your video footage looks, the more appealing your content will be to watch.
If you need videography that will help your business stand out from the rest, contact us today!
Let us help you develop memorable TikToks for your business
Let’s face it, your audience is probably (more like definitely!) going to skip over a blurry video with sub-par sound. But throw in some good-quality footage and a trending sound, and BOOM, your audience is going to love you!
Now we’re not saying that you need the most expensive equipment to create your content, in fact, most iPhones can record high-definition video! It’s all about how you use your tools to create effective content.
There’s a raw and rustic feel to TikTok that makes it so appealing and distinct from other platforms. When filming, be conscious to film in front of spaces with good lighting, and a clean background.
TOP TIP: If you’re using the original audio from the recording, make sure it is clean, crisp, and not too quiet, or too loud.
Need some help creating TikToks for your business that will stand out? We’re here to help, get in touch with us today to find out how.